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rental trends

July 15th, 2008 by Bryan

Been a while since I’ve traveled on an expense account.  Hopping off the ‘rental car’ shuttle and searching for my name digitally splayed on a board in the middle of a giant parking lot.  Oooh nice, section BA8.  Walk on over and choose a four wheeled companion for the week.  Nope, don’t miss that a hell of a lot.

Here’s a great story posted in the LA Times about the turbulent market of “rental fleets”.

Simply put, not enough of the nation’s roughly 1.85 million rental cars are gas-savers to satisfy demand, an imbalance rental agencies cannot quickly remedy. As a result, car rental companies are struggling financially, and long-held pricing models that put more luxurious vehicles ahead of crank-window econoboxes are being turned on their head.

“Just six months ago, anybody would have taken a Chevy Trailblazer SUV in lieu of a four-cylinder Cobalt. Not now,” said Mike Kane, owner of rental car advisor Vehicle Replacement Consulting Group. “That’s a big deal. That’s 25 years of history changing.”

Read on…

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